Recycle Coca-Cola bottle caps to call home

Following up on last weeks blog; Coco Cola came up with another great initiative to recycle plastic. In Dubai countless South Asian labourers are employed, who moved there to start working for a better future; to provide their families with a better life and to be able to pay for their children’s’ education. As their average daily wage does not allow regular phone calls home, Coca-Cola developed the Coca-Cola Happiness Phone Booth in which their bottle caps are turned into currency. Each bottle cap is worth a 3 minutes international phone call. This way Coca-Cola creates extra happiness for recycling plastic!
See for yourself! HELLO HAPPINESS