Building e-commerce bridges
The booming global e-commerce in China led by the Alibaba Group can benefit both foreign –and Dutch companies. By using the Alibaba owned online platform Tmall Global foreign companies can take advantage of the opportunities the e-commerce offers. Through Tmall, foreign countries will be able to sell their products directly to Chinese companies without having to open an office in China.
Tmall is a Business-to-Consumer (B2C) online platform and accounts for nearly half of all Chinese B2C transactions. As the Chinese online consumers increase so does the need for foreign businesses to sell directly to millions of consumers throughout China. Tmall acts as the largest retailing bridge for both parties.
Tmall Global has lowered the threshold significantly for Dutch companies wanting to enter e-commerce industry in China, however, “foreign companies still need to prepare well and look for right Chinese partners”, said Fabian Nijlant, the founder of Playhead China. Through Playhead China, foreign companies can find qualified suppliers and manufacturers in a more efficient way, partly due to their large network and extensive knowledge.
Alibaba Group has been dominating the e-commerce market in China in recent years. Since listing its company shares on the New York stock Exchange last year. Alibaba Group has become the largest e-commerce company in the world with a total gross merchandise volume exceeding Amazon and eBay combined.
Currently, there are over 5,000 brands available on Tmall Global, including famous Dutch companies such as Unilever and G-Star. The Tmall Global platform have enabled smaller companies like Noppies and Holland at Home to explore the Chinese online market.
As a fast growing company selling disposable plates, SD Trading wishes to see more companies expand their presence on the Asian market.